The Council of the Inns of Court
Acerte where invited to pitch to create a new corporate brand for the four councils (Gray’s Inn, Lincoln’s Inn, Inner Temple and Middle Temple) who make up the Inns of Court, located in London’s historical legal district. Competing against four far larger agencies, they were blown away with how we formulated our presentation and the quality of the work, so much so that we were successful in winning all the work.
Our approach was quite simple, the new logo had to feature all four crest of the four Inns, so we redrew them in a contemporary/timeless style all placed within a shield. They were then all reproduced in a single colour way, one colour for each Inn, all living along side a very clean, simple typography.
All promotional material was produced on uncoated stock, adding to the contemporary feel that we had created.